Brief Description: Course identifies, explains, analyzes, evaluates, & manages cognitive bias/heuristic behaviors associated with consumer behavior, broadcast, podcast, and digital direct-to-consumer retail sales/marketing/advertising, branding, marketing analytics, and competitive strategy decision making

“‹Catalogue Description: In this CBDMSLMKT course specific comprehensive skills to recognize and manage cognitive bias, heuristics, ethical dilemmas, and human behavior involved in decision making related to direct-to-consumer sales, marketing, and advertising in retail, broadcast, print, and web based systems will be taught. You will gain knowledge and abilities to correctly identify breakdowns and losses caused by unconscious bias and accurately assess and measure bias influence and heuristics affecting different direct-to-consumer marketing, sales and advertising pathways, as well as, achieve improvement sustainability. You will learn key human behavior drivers affected by bias that impact pricing and revenue growth to gain a competitive edge necessary to enter, grow, and block others entry to capture market share. This course will teach methods to gain value in diverse market settings by creating winning decision making strategies that manage bias in positioning and differentiating products for maximum profitability. At course completion your improved decision making and bias recognition skills will position you to: recognize and implement proven targeted drivers for Innovating and reformulating entire direct-to-consumer business models based on bias management; develop personal negotiation skills critical for success while recognizing negotiation skills used by others that you can critically defend against; and consistently succeed in decision making regarding interpersonal approaches to closing sales, addressing cultural barriers, managing customer service, maintaining consumer satisfaction, and implementing strategic persuasive behavior to avoid or at the minimum diffuse consumer negativity.

 Roles: Advertising Account Executive, Manager, Director, Digital Marketing Specialist, Marketing Retail Associate, Manager, and Director, Sales Retail Associate, Representative, Manager, Director, Product Manager, Marketing Analyst, Point of Sales Professional, Graphics Designer, Copywriter, Promotions Specialist, Media Director, Creative Professional