CBDMCOM-6002: Cognitive Bias and Applied Decision Making Strategies in COMMUNICATIONS
This Course is offered by: The Center for Cognitive Bias, Heuristics, and Human Behavior in Decision Making
Brief Description: Course identifies, explains, analyzes, evaluates, & manages cognitive bias/heuristic behaviors associated with digital, mass, and social media, informatics, information technology, & public relations decision making
Catalogue Description: In this CBDMCOM course specific comprehensive skills to recognize and manage cognitive bias, heuristics, ethical dilemmas, and human behavior involved in decision making related to communications through print, electronic social, mass, digital media, informatics, information technology, and public relations will be taught. This course provides you with fundamentals to recognize and manage bias, fake news, and subliminal messages that are embedded in public relations writing, mass and social media sharing, campaign, blog, newsletter and advertising messaging, information flow, and product reviews. This course enables you to achieve competencies to recognize elements used to persuade consumer opinions regarding the content and delivery processes used in political communication and political polling. The power of inaccurate listening, false memory, repetition, endorsements, and headlining on decision making will be analyzed. The strengths and weaknesses of informatics and information technology impacted by bias will be examined in the context of message construction, storytelling, argumentation, and persuasion. At course’s completion you will have the skills to understand how to manage conflict and expectations, you will be confident in leading and influencing others, and presenting yourself effectively. You will also learn how to think purposefully and critically when examining media and data content and what you or others produce. This means you will advance your ability in decision making to separate truths from ideology, clarify ambiguous situations and problems into solvable breakdown solutions, deal with challenges of rapid change and information overload effectively, assess risk efficiently, lead resolutions and compromise consistently, and process optimal sampling and data use appropriately.
Roles: Clinical Informatics Analyst/Specialist/Manager, Communications Manager/Director, Digital Marketing Specialist, Information Technology Specialist/Manager, Public Relations Specialist/Manager, Mass Media Anchor/Columnist/Editor/Producer/Reporter/Host, Social Media Anchor/Blogger/Columnist, Social Media Editor/Producer/Reporter/Podcaster, Corporate Spokesperson